Here’s What You Need to Know About Selling Your Domain

Successfully selling domain(s) can be difficult. It’s not a skill people tend to have, and chances are you aren’t sitting on one—let alone numerous domain names—that are in high demand. You took the time to choose your domain, and you should put even more thought into when and if you decide to sell it.

Those who are well-versed in the process of selling domains know that understandDoing how the process works takes time and dedication, but it’s crucial to making a profit on your domain’s sale.

To start selling your domains, you need to know what they are. A domain consists of two components, the second-level domain (SLD) and the top-level domain (TLD). The SLD is the main part of your website’s URL. This portion most commonly contains the name of your website. The TLD is found at the end of your domain name. There are hundreds of TLDs to choose from, but we suggest going with a more popular one such as .com, .org, or .net.

More recognizable TLDs add more value to your domain, as users are more inclined to go to a website with a TLD that they’re seen and known than a lesser-known one.

Understand Your Domains Value

Understanding your domain’s value is the most important factor that comes into play when evaluating your domain. You have to be level-headed and uninfluenced by your ownership of the domain in question when evaluating the name. Ask questions to determine your domain’s value, such as: is it something that’s in demand, will big brand companies be interested in it or is it geared towards a different demographic? It’s one of the only ways you can ensure you’re getting a shot at making a sale.

Get a Domain Appraisal

Working with a domain appraisal service can help ensure your domain is evaluated fairly. These services help find information about your domain and the market your domain is in and can estimate the total value of your domain. Domain appraisal services work hard to ensure your domain is priced fairly amongst its competition. They collect data on domains with similar names and attributes and compare yours against the database. It’s important to do your research on domain appraisal services.

Three Ways You Can Sell Your Domains

Sell Privately

Selling your domain privately is typically the best, most lucrative path. It takes a bit of technical knowledge, but the advantages of selling privately outweigh any of the work you put into the sale. You get to sell directly to an interested consumer or party. To find people who may be interested in your domain, take advantage of online platforms and applications that list and categorize domain names for sale. You can design a rudimentary web page, or hire someone to do so, that can help communicate to search engine users that your domain is for sale.

Sell To A Domain Broker

Domain brokers can be a huge asset when looking to sell your domain for the highest profit. Domain brokers are experts in the field, with their main goal being to ensure the highest point of sale is made for your domain. Of course, you’ll want to perform your due diligence when searching for a domain broker. Look into multiple options and be sure to interview them thoroughly to help ensure the success of the business venture.

These brokers will charge you a commission rate, which is a flat fee that comes out of the domain’s final sale. This fee usually falls between 10 to 20 percent. Now, of course, losing 10 to 20% of your final domain sale can feel huge, but chances are your domain brokers have access to bigger spenders. They can find you a party who’s willing to pay the market rate or even slightly over to get the domain name they want.

Sell To A Registrar Website

Registrar websites such as GoDaddy offer a simple way to list and sell domains online. These websites act almost like databases, collecting information from the domain sellers and listing it to the prospective buyers. When selling your domain you want as many eyes on your website as possible.

Using a registrar website to sell your domain can also be beneficial as their traffic rates are usually much higher, which can boost your domain’s traffic rates. While there are many benefits, registrar websites tend to charge expensive fees for housing the sale of your domain. In some cases, the convenience of the website outweighs these fees, but be sure to consider the expense before listing your domain for sale.

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