Infographic in Social Media Marketing and Product Advertising

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Social media marketing such as facebook advertising has become an effective way of creating product awareness. For this reason, individuals interested in online marketing needs to create effective templates or platforms which will ensure their products goes viral through social media marketing. One such tool is infographic.

What is infographic?

Infographic is a suitable platform for presenting information about a product or new brand using combination of compelling data, text and graphics. This template in social media is an important marketing strategy which is targeting potential customers and creating product awareness.

In facebook marketing and advertising, infographic provide information and data about a product using compelling and eye-catching graphics. With such graphics and well structured data, new customers are able to discover and explore information on the presented product. This increases traffic and eventually, it increases sales.

The reasons why this template is a dynamic marketing tool in social media marketing include;

  1. Visual appealing: The use of eye-catching graphics on the new products makes infographic a suitable template for presenting information about a product in a ways that reaches the targeted groups
  2. Service promotion: Through infographic marketing, one is able to quickly and easily convey the benefits of a given product or service.

How to create a perfect infographic

To enhance your brands’ credibility and generate traffic in social media marketing, you need to develop an engaging and effective infographic. To do this, you need to follow these steps for a successful infographic template that will increase awareness of your product;

1. be clear on your objectives and goals

You have to think critically about the dry data and information which you need to convey through infographic. The added information should add value to the viewers and should be simple for them to understand.

The design, structure and promotional strategy should highly depend on your secondary and primary objectives. This is because infographic is used to increase product awareness, drive sales to your business and advertise your new brand. Therefore, your design should be specific based on your objective and targeted groups.

2. Use suitable infographic tools

For suitable results when designing and creating infographic, it is advisable to obtain suitable infographic tools that are user friendly. There are multiple websites which provide charged and free services that allow users to design their own infographic. Here, you will be provided with different templates that have varying colors, icons, graphics and texts front.

3. Make your texts and data presentable

It is also important to highlight important features and be creative while presenting the data in infographic. Additionally, make sure your design is meeting your targeted groups’ requirements and the objectives of your business. Use right color combination that will ensure an eye-catching infographic template for your facebook followers and others in social media network.

Infographic has become more popular in social media advertising especially in facebook. This is because it is a powerful tool that is able to create viral marketing, increase product awareness and sales. Try using this advertising template next time you want to quickly and effectively convey information about your brand, product and company and see the results for yourself.

About The Author

Marcus Ho is a highly sought-after Social Media Strategist who specializes in revenue-driven campaigns on social media for businesses. Well known for his cutting-edge, fresh insights and proven strategies, Marcus has successfully helped over 200 corporations and SMEs to rake in hundreds of thousands within very short periods of time.

Some of his clients include:

Qatar Airways, 3M, PernodRicard, DassaultSystèmes, FreshKon, Home-Fix, Scanteak and Singapore Management University. Most recently, his campaigns have also won internationally acclaimed awards such as Smitty’sTravel+Leisure.

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