Anyone who has done business on the Internet for a long time to tell you this much: Internet commerce is always changing; however, the one thing that must remain the same is a convenient sales process. If you do not have a convenient sales process, then customers will be more frustrated with your company than if they came to your website and click the way on the first page. A customer that has gone through the entire marketing funnel all the way to your sales page and finds that it is not up to standard has made a decision that your product or service can solve problem. If that service is not delivered at that point, it becomes a matter of investment being lost for the customer.
There are certain companies that have built a reputation on the Internet for having the absolute best, most convenient and safest shopping cart software around. A company such as 1ShoppingCart that combines convenience with functionality is difficult to find these days. It is even more difficult to find a company that keeps up with the technical aspects of merchant services and shopping cart politics. For instance, Microsoft recently announced that it was going to stop performing maintenance or giving tips on its older Windows operating systems. Because many of the financial transactions on the Internet are made using the systems, hackers now have a free pass to much of the financial information of the customers that use these platforms.
Reputable shopping cart companies will upgrade their services immediately so that your customers do not have to worry about this type of breach affecting their lives. If you are not doing business with this type of company, then you owe it to yourself as well as your customers realign yourself with a shopping cart company that does have this kind of integrity. You should also look for a company that has the ability to upgrade its aesthetic to the standard of the online marketplace. If customers do not feel comfortable looking at your webpage, then there is no possible way that they will trust it enough to make a purchase from it.