Two Huge Tips to Improve Local Online Marketing Efforts
Marketing your business on the internet is something that every savvy business owner knows that they need to do in this modern day and age. However, local internet marketing is still something that many small business owners don’t quite grasp, at least not fully. Use these tips to help you improve your local marketing efforts on the web so you can get more people in the door. No matter what type of business you have, local marketing can be very helpful when it comes to getting in touch with potential new clients and eventually boosting revenue.
Your URL Matters
If you really want people to be able to find your business based on the city you’re in, you need to include something in your URL that they can look for. For example, you might own a dry cleaners in New York City, but without something in the URL that specifies your location, you could just be another one of a million dry cleaners. Here’s an example:
WRONG: Tomsdrycleaners.com
RIGHT: TomsdrycleanersNYC.com
The difference will help you do better in search engines when people look for dry cleaners in New York City. You may also want to purchase specific URLs like TomsdrycleanersManhattan.com so that they can redirect to your actual page. Doing this probably won’t cost as much money as you think, and you’ll be able to generate considerably more business for yourself in a hurry.
Create Localized Content
Perhaps your business doesn’t have anything to sell, or maybe you just don’t know what to put on your site. Using the same example of running a dry cleaning business, you can create valuable content for people who find your website based on your expertise.
For example, you could run a blog that gives people advice about how to maintain their clothes. That won’t take away from your dry cleaning business, but you will become a trusted resource for people in your area.
You should make sure that every blog post you create is focused around your area in some way. Make sure you tag each post with your area and what you do as well, and don’t forget to include a link back to your main contact page. If you’re running a store, you’ll also want to make sure that people can quickly locate where you are so they can come and visit you in person without calling ahead.
