If you are just starting up in your online business, you are sure to want to find reliable ways to grow your business quickly. Unfortunately, online marketing in the form of search ads or display ads can be very expensive. Additionally, managing this type of advertising can be time consuming and results are not always reliable. Luckily, there is a quick and easy alternative in the form of social media.Advertising on Facebook can be a boon for an up and coming business. With a huge, established audience and lots of opportunities for interaction, it is easy to see why Facebook ads can really get you noticed. In this article, we will discuss the value of using Facebook to build your business. Read on to learn more.
Keep in mind that Facebook has over 700,000,000 active users who spend a cumulative 11,000,000,000 hours interacting on the site every month. While you can surely use Facebook to reach your own circle of friends, the fact is your potential for reaching millions of potential customers around the world is enormous with Facebook. This is where Facebook advertisement comes in, and the improvements the company has recently made to its advertising platform make it more powerful than ever before.
With ads on Facebook, you have a great deal of control over which demographics you target and how your advertising budget is spent. For example, Facebook’s new targeting tools allow you to select your target audience to the smallest detail. You can choose the type of profile information that will be most likely to seek out your product or service. These traits can include the time of day the person uses Facebook, the potential customer’s marital status and gender and where the person lives.
Keep in mind that Facebook is privy to a great deal of personal information. The company has used this insider knowledge to create an incredibly powerful advertising tool calls the Suggestion Tool. With this tool, you can create ads specifically designed to appeal to people based on their interests, recent posts and other data that is automatically culled from Facebook users. This specific targeting function allows you to get the most value from your Facebook ads budget.
How Do You Start Advertising On Facebook?
Begin by determining exactly who comprises your ideal customer. You need to think about the type of person you want to engage. Use the Suggestion Tool to input the qualities of your ideal customer. It will help you target people who are sure to be interested in your product and service and have the means to make good use of your offers. When your advertising campaign is seen exclusively by people who are sure to be interested and have the ability to participate, you are sure to succeed.
Is It Difficult To Advertise On Facebook?
Facebook advertising is not only effective, it is very easy thanks to the management and budgeting tools the company provides. With its self managed interface you can establish a daily advertising budget and check on the performance of your ads quickly and easily. You can adjust frequency of ad display to suit your budget and your needs.
Additionally, Facebook offers tools that make it quick and easy to keep fresh content and images available for your ad copy. Use the bulk image photo uploader to keep a vast library of images at your fingertips. Analytics tools provided by Facebook will help you choose the images that get the best results. While keeping content fresh by adding new information, discounts, coupons, contests and other traditional attractions may take a bit more time, you can be certain of getting positive results with finely tuned Facebook ads.
Is Advertising On Facebook Expensive?
With Facebook advertising you can enjoy a very flexible and tailored ad budget. Your cost is determined by the value of your audience. Once you have input all of your specifications into the Suggestion Tool, you will be presented with budgeting options. Naturally, you can choose to spend as little or as much as you wish, with budgeting options starting at a dollar a day. Of course, the more often your target audience sees your ads, the better results you will get. For this reason, it truly pays to remember that you will enjoy very specific and finely honed results and tremendous value when you choose to advertise on Facebook, so invest your advertising dollars accordingly.
About the author
Marcus Ho is a highly sought-after Social Media Strategist who specializes in revenue-driven campaigns on social media for businesses. Well known for his cutting-edge, fresh insights and proven strategies, Marcus has successfully helped over 200 corporations and SMEs to rake in hundreds of thousands within very short periods of time.
Some of his clients include:
Qatar Airways, 3M, PernodRicard, DassaultSystèmes, FreshKon, Home-Fix, Scanteak and Singapore Management University. Most recently, his campaigns have also won internationally acclaimed awards such as Smitty’sTravel+Leisure.